Gita is a retail and hospitality strategist with over two decades of international experience shaping the future of experiential luxury. Her career began with Browns London and Paul Smith, where she developed a deep understanding of curation, craftsmanship, and brand storytelling, foundations that continue to guide her work today.

As Founder of by Gita, she advise luxury hotels and lifestyle brands on retail transformation, brand partnerships, and cultural collaborations. Her projects span Soneva Resorts, Grand-Hôtel du Cap-Ferrat, and Faena Buenos Aires, where she helped create distinctive, design led experiences that merge creativity with commercial performance.

Her expertise lies in concept development, brand positioning, and experiential retail, translating vision into environments that invite guests to connect deeply with the brand, inspiring loyalty, emotion, and discovery. Drawing on her global perspective and intuitive understanding of culture and design, Gita brings a cosmopolitan sensibility and an enduring commitment to excellence to every project she takes on.